ysobelle: (Default)
[personal profile] ysobelle
How does one make a banner ad? MayFaire Moon needs a few. And I'm clueless.

Date: 2007-12-12 10:20 pm (UTC)
From: [identity profile] donnaricci.livejournal.com
For animated ones, flash works well... otherwise, photoshop. If you need a static one, I'll be happy to help ya. Odduhwaise, I'm tapped out. No longer have macromedia products on my comp.

Date: 2007-12-13 05:57 am (UTC)
From: [identity profile] ysobelle.livejournal.com
Ooo! Yes'm, please!

Date: 2007-12-13 03:23 am (UTC)
From: [identity profile] hennabee.livejournal.com
I believe I'd said I would make one a long time ago, then the project got sidelined. Do you need an animated one? I has Flash.

Date: 2007-12-13 05:57 am (UTC)
From: [identity profile] ysobelle.livejournal.com
Oh, that'd rock! WootwooT!

Date: 2007-12-14 03:47 am (UTC)
From: [identity profile] hennabee.livejournal.com
Whatchoo want for flashy-flashy? Do you have any specific ideas, or do you want me to play around a bit?
I've got mad Photoshop skillz now so I can actually be less double-thumbed in the execution this time around. :)

no more bad files; please nice users? *twitch*

Date: 2007-12-14 05:22 am (UTC)
From: [identity profile] delynfirebrand.livejournal.com
After a long few weeks of posting ads (part of my new responsibilities at work):
Banner ads are generally a standard size of 468x60. Try to keep .gif or .jpg files to 20K or less, and .swf to 30K or less. That makes it easier on your server, and easier for viewers with slower connections. You can usually reduce file sizes by "save for web" or "save optimized as".
Animated ones can be done in ImageReady (comes with the newer photoshops), or in Flash. If you use flash, have mercy on your website people and find out what kind of click-through code they usually use before you put something in.

For animated .gif files, 2 to 3 seconds per image in the rotation seems to be about standard. Play with it, and if there's text, make sure that even slow readers will have time to read it.

Much luck!

side note

Date: 2007-12-14 05:23 am (UTC)
From: [identity profile] delynfirebrand.livejournal.com
Also, skyscraper ads (the vertical rectangles) = 120x600 or 160x600, and tile ads are usually nice little squares (125x125).

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