Insanely clever advertising campaign.

[ysobelle]

I Am

Which tarot card are you?


My first thought was, "Screw the meme, I want to know where to get the pendant!" And then, of course, I had to take the quiz. And then I discover, to my genetic delight, the quiz is an AD! For the pendant!


It's utterly brilliant. Memes spread like wildfire, but only to those parties interested. It's the most focussed, creatively-targeted campaign I've ever seen. If you don't care, you won't follow the link, and if you do care, it's right there waiting for you. And then, when you've done the quiz yourself, you've automatically chosen whichever piece is right for you. I would tell my father, would he have the slightest idea what, exactly, I'm talking about. Yes, I am delighted.

Alas, I'm also broke.

Sigh.

Comments

[miscelenaclosed.livejournal.com]

The Hanged Man (Ha!) is not available yet. I agree about the clever advertising bit, though. :)

[bronxelf-ag001.livejournal.com]

I already own a tarot pendant but this is a neat idea.

I am, of course..

Judgement.

(does this shock you? no. it does not.)

[danicia.livejournal.com]

btw....did you figure out your arrangements for Fling? We'd love to have you. *snicker*

[ysobelle.livejournal.com]

And I'd love to be had!

How much is it? Jay should be letting me know soon.

[danicia.livejournal.com]

Weeeehawww!!! I'm not sure...I'll have to check with Toni.

[mauser.livejournal.com]

Ah, so Marketing has discovered Quizzes. There is NO mode of human communication that Marketroids won't subvert in an attempt to get your money.
H